Business Projects
Key Sparkling Water
Met with Mike Pilkington founder of Key Sparkling Water and Will Critcher to help re-brand their company. I worked alongside my partners to develop strategies to differentiate Key Sparkling Water within the sparkling water industry. In my role I conducted research and presented on market trends, competitive analysis, and promotional images.
The W!ld Center
Assigned to help this non-profit re-brand themselves to create more brand awareness. We helped The Wild Center to differentiate it self from other non-profit organizations who also have a core focus on climate change. I researched industry insights, created a new tagline, and promotional images. Me and my peers presented to the board of The Wild Center.
LEGO
Worked alongside a group of peers to create a new strategy for LEGO. This strategy aimed to increase the company's profits by ten percent within the following five years. Our strategy was to bridge the physical LEGO with virtual gaming for kids from the ages of 5-11+. I focused on implementation and marketing, as well as helped out with the financials
Carlsberg
Worked alongside my peers to create a marketing report on the Carlsberg Group. We met with the head of marketing for the company at the Carlsberg factory. I conducted research on their current branding activities, key products, and a competitive analysis. Using the research me and my peers developed a marketing strategy to implement beer alternatives in Laos, such as alcohol free beer.